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The Joy Test

Immediate partnered with the University of Sussex to understand what really brings people joy. Through a nationally representative survey of 2,182 people, supported by a wider dataset of over 7,500 respondents and qualitative research, the study explored how 21 everyday activities contribute to wellbeing, and where they fall short. The findings reveal a powerful truth: not all leisure is equal, and the environments, content and communities that surround these activities play a critical role in amplifying joy.

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The Joy of leisure
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Why hobbies matter
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Motivation from within
Video thumbnail for Make time for what you love
Make time for what you love

Prof. Robin Banerjee explains how hobbies spark joy and fulfillment

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The Joy Test
13 April 2026

The Joy Test

Immediate partnered with the University of Sussex to understand what really brings people joy.

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We work closely with partners to develop robust, insight-led research, combining nationally representative data with deeper qualitative understanding. Whether you’re exploring audience behaviours or looking for emerging trends, our work is designed to support smarter, more confident decision-making.

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