Director of Multimedia IP

Director of Multimedia IP (salary from £85,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role 

The Director of Multimedia IP sits at the centre of the organisation, inspiring, developing and scaling high-value multimedia intellectual property across the portfolio.  

The role exists to galvanise thinking beyond channel-first execution, bringing world-class expertise in broadcast, digital video, audio and emerging formats to identify opportunities, shape standout commissions and build commercially valuable content franchises.  

Strategically aware, the role is part creative leader and part network operator, helping brands think bigger, make better investment decisions, and build a culture where multimedia content is planned as scalable IP rather than isolated projects. 

They will work closely with editorial, commercial, and audience teams, alongside a diverse network of internal and external talent, ensuring investment in multimedia content delivers measurable audience, brand and commercial returns.  

The role is accountable not only for creating great multimedia IP, but for increasing the organisation's capability to create, commission, evaluate and scale multimedia IP independently. 

As a Director of Multimedia IP you will;  

Creative Leadership & Delivery  

• Partner with editors, content leads and producers to develop breakthrough ideas capable of scaling into repeatable multimedia franchises  

• Support brand content teams in the delivery of portfolio-wide multimedia IP strategies that support audience growth and subscription value as a priority   

• Raise creative standards across the organisation by developing new formats, storytelling approaches, production models, and rigorous scaling gates  

• Build a culture where ambitious ideas are developed rigorously not dismissed prematurely or left to fail slowly  

• Personally lead and deliver critical strategic projects and high-profile commissions, shepherding high-value output from concept through production, launch and review.   

• Bring external market insight, broadcast expertise and industry best practice into the organisation to challenge existing assumptions and raise creative ambition, supporting both L&D and coaching programmes.  

Network & Industry Development  

• Leverage industry relationships to identify partnership and production opportunities.   

• Represent the company externally with broadcasters, platforms, production partners and industry stakeholders.   

• Identify emerging trends, technologies and market shifts that create competitive advantage.   

Commissioning & Investment Governance  

• Establish clear commissioning frameworks, evaluation criteria and business cases for multimedia projects.   

• Ensure investment decisions are informed by audience potential, strategic value, commercial opportunity and resource requirements.   

• Create greater visibility of multimedia investment performance and portfolio ROI.   

• Act as the organisation's leading authority on what constitutes investable multimedia IP and where resources should be focused.  

Creative, operational and strategic expertise  

• Outstanding idea generation and concept development skills.   

• Strong editorial instincts combined with commercial awareness.   

• Significant experience developing, commissioning and delivering successful multimedia content, franchises or broadcast properties that attract audiences, partners and sponsors.   

• Deep understanding of the economics of content production, audience growth and IP development, including opportunities and unlocks of AI-assistance.  

• Strong knowledge of broadcast, digital video, audio, social and emerging content ecosystems.   

• Ability to identify what makes content ownable, defensible and commercially valuable, identifying opportunities before they become mainstream.  

• Experience evaluating ROI and making investment recommendations under uncertainty.   

• Strong programme and project leadership capability.   

• Ability to move comfortably between strategic planning and hands-on execution.   

• Data-literate and able to use insight to guide decision-making.   

Network & Reputation  

• Well-established network across media, broadcast, production, platform and creative industries.   

• Recognised credibility within the wider content sector.   

• Ability to open doors and create opportunities not otherwise available to the business.   

Leadership & Influence  

• Highly effective stakeholder manager with experience operating in complex matrix organisations.   

• Strong emotional intelligence and ability to influence without direct authority.   

• Comfortable challenging established thinking while maintaining trust and credibility.   

• A relaxed working environment with regular socials including a summer festival

• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.