MadeForMums: Helping parents make confident choices

Digital Growth Lead

"After 15 years of working in editorial roles, commercial partnerships, affiliate ecommerce and digital innovation, I'm now the Digital Growth Lead for Parenting at Immediate, working with a dedicated team of fantastically talented content creators, subject-matter experts and Immediate's brilliant central teams to amplify and drive growth for MadeForMums."

Digital Journalist

“I write about pregnancy, child health, pushchair reviews, and family days out across MadeForMums, and over the past 12 years, I've contributed to magazines and websites like Family History Monthly, You & Your Wedding, SquareMeal, and Muddy Stilettos. With two kids, aged 3 and 6, I haven't slept properly since 2017!”

Digital Journalist

“Along with writing content for MadeForMums across a variety of topics, I’m also responsible for our Instagram account, and can often be found filming around the office.”

Digital Content Creator

"I review parenting technology, gaming, and household products across MadeForMums and have written for top children’s publications, including the Official Pokémon Magazine, LEGO Star Wars and LEGO Minecraft. When I'm not testing kids' tech or playing the latest Pokémon games, you’ll find me binge-watching Netflix or riding roller coasters."

Community Manager

“I run our Top Testers Club on Facebook and help with the MadeForMums awards. I've been here since 2015 and used to work as a celebrity interviewer and TV/movie journalist. I have 2 daughters and am an expert in slime, toys, scooters, and, unfortunately, head lice.”

Digital Content Producer

“I create editorial and video content across MadeForMums and oversee our product reviews process, plus I know how to fold hundreds of pushchairs.”