Wednesday 3 September 2024

James Florence, our Head of Advertising Technology, spoke with VideoWeek about our response to Google’s cookie policy changes and the broader challenges in the industry.

With 60% of our audience already cookieless on Safari and iOS, James views user consent, rather than cookies, as the key challenge for publishers.

At Immediate, we’re prioritising revenue diversification through premium apps, digital subscriptions, and video content.

James remains optimistic, believing that privacy trends will drive advertisers toward direct partnerships with trusted brands like Good Food and Radio Times.

Read the full piece on VideoWeek